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Lessons from 5 Viral Indian PR Campaigns
Virality in PR is often misunderstood as luck or timing. In reality, the most successful viral PR campaigns in India follow repeatable patterns—deep cultural insight,
The Future of Corporate Reputation in India
Corporate reputation in India is no longer shaped by advertising slogans or occasional media coverage. In a digital-first, always-on environment, reputation is built every day—through
Lessons from 5 Viral Indian PR Campaigns
India’s PR landscape has transformed dramatically in the last decade. With social media acceleration, creator-driven amplification, and the rise of vernacular internet culture, a single
Why AI-Powered Search Changes SEO Forever
Search is undergoing its biggest transformation in two decades. What began as a keyword-based ranking system has evolved into a dynamic, conversational, multimodal and intelligent