Hyderabad-based artificial intelligence startup Pulse has successfully raised $1.4 million (approximately INR 11.8 crore) in a seed funding round led by Endiya Partners. This funding round also saw the participation of notable angel investors, including founders from Zluri and Yellow.ai, marking a significant milestone for the early-stage AI company.
Expanding Team and Enhancing AI Capabilities
Pulse, which launched earlier this year, is focused on developing a unique agentic AI platform designed specifically for SaaS product teams. With the new funding, the startup plans to expand its team and further refine its AI capabilities, including enhancing purpose-built large language models (LLM) and agentic AI functionalities. These advancements are expected to help the company offer highly tailored AI-driven insights and automation tools for SaaS platforms.
Pulse’s Platform: Transforming SaaS Product Development with Agentic AI
Founded by Haren Chelle, Vatsal Singhal, and Alok Thatikunta, Pulse delivers an AI platform that leverages agentic AI to support SaaS product teams in data-driven decision-making. The platform unifies unstructured data from multiple sources, analyzing and organizing it to deliver actionable insights, predictive analytics, and recommendations that help streamline product development and increase operational efficiency.
Pulse’s platform is built to autonomously handle essential stages of product discovery and development, aggregating insights from customer interactions, support tickets, and feature requests. According to Chelle, the platform can automatically generate, prioritize, and integrate feature requests into a product roadmap, helping SaaS teams maintain a competitive edge in an increasingly crowded market.
Strategic Plans for Market Expansion in India and the United States
In addition to platform enhancements, Pulse plans to invest in early go-to-market initiatives to establish a foothold in India and the US. The startup is actively engaging with design partners and anticipates launching several pilot programs with key partners this month. Chelle, Pulse’s CEO, noted, “We are entering the US market this month, aiming to build our initial customer base and expand our reach.”
Agentic AI and Its Role in SaaS Product Innovation
Agentic AI, a key feature of Pulse’s platform, empowers AI to act independently based on pre-set goals and situational data, reducing the need for constant human intervention. This innovation is particularly valuable for SaaS product teams as it can autonomously draft product requirement documents (PRDs), conduct competitive analysis, and suggest feature development aligned with development timelines, such as sprints or quarterly cycles.
This strategic use of agentic AI enables product management teams to drive measurable business outcomes, such as improved user activation rates (UARR), enhanced net revenue retention (NRR), and higher net promoter scores (NPS), all of which are crucial performance metrics for scaling SaaS companies.
Investor Confidence in India’s Growing AI Sector
Pulse’s successful funding round reflects the ongoing investor interest in India’s AI ecosystem, which has seen notable growth over the past few years. The country’s AI adoption has surged, leading to a rise in AI-focused startups that are addressing diverse industry needs.
For instance, accounting platform Febi.ai recently raised $2 million from Lumis Partners, former JP Morgan executive Virender Rana, and Lenskart co-founder Amit Chaudhary. Similarly, in September, legal tech startup Jhana.ai raised $1.6 million in a seed funding round, underscoring the expanding interest in AI-driven solutions across various sectors.
The growth trajectory for India’s AI industry looks promising. According to a report by Inc42, India’s generative AI market, which has seen over $600 million in investment since 2019, is projected to surpass $17 billion by 2030. Pulse’s recent funding aligns with this trend, positioning the startup for significant growth within the evolving AI landscape.
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