Introduction
In an interview with Benita Chacko, Aditi Shrivastava, co-founder and CEO of Pocket Aces, shares the remarkable journey of the company from its inception to its current aspirations of becoming a digital media conglomerate.
Founding Vision
Established in 2013 by Shrivastava, Ashwin Suresh, and Anirudh Pandita, Pocket Aces initially aimed to be a film studio but quickly adapted to the rising trend of digital viewership. Recognizing the potential of the digital space, the company pivoted to creating content tailored for the youth demographic.
Diversification and Expansion
Pocket Aces expanded its horizons beyond content creation to gaming with the acquisition of Loco in 2018 and talent management through CLOUT in 2020. The strategic acquisition by Saregama further bolstered its position, providing valuable industry insights and enhancing planning capabilities.
Resilience and Growth
Despite market fluctuations and external challenges such as the pandemic-induced lockdowns, Pocket Aces thrived due to its diversified offerings. The company’s resilience lies in its ability to navigate through various sectors while maintaining overall business growth.
Content Creation and Evolution
With a focus on creating high-quality content catering to the 20 to 35 age group, Pocket Aces ventured into different genres such as drama, horror, and thriller, expanding its content landscape while retaining its core audience.
Strategic Partnerships
The acquisition by Saregama exemplifies Pocket Aces’ strategic approach to ensure longevity and create enduring value. By leveraging M&A opportunities, the company aims to establish itself as a prominent player in the digital media space.
Advertising and Revenue Model
Pocket Aces prioritizes delivering measurable ROI for advertisers by focusing on metrics like views, engagement, and brand recall. Through branded content partnerships with brands aligning with its audience’s preferences, the company has established itself as a reliable content creator in the digital advertising landscape.
Conclusion
Pocket Aces’ journey from a YouTube channel to a digital media conglomerate reflects its commitment to innovation, resilience, and strategic expansion. With a vision to leave a lasting legacy, the company continues to evolve, adapt, and thrive in the dynamic digital media landscape.
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