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PR Playbook 2026

Articles By This Author

A section of the collapsed roof at Delhi's Gokulpuri metro station.

Partial Collapse Reported at Delhi’s Gokulpuri Metro Station

A section of Delhi’s Gokulpuri metro station collapsed on Thursday, raising concerns of potential injuries and damages, including suspected trapped motorcycles. Incident Details Emergency services,

Illustration representing digital advertising trends and technological innovation.

Anticipation Builds for dentsu Digital Advertising Report 2024

Unveiling Tomorrow The highly anticipated eighth edition of the dentsu Digital Advertising Report is set to be revealed on Thursday, February 8, in Mumbai, amidst

Illustration of broadcasting industry consolidation showing logos of Disney Star and Viacom18 merging.

Disney Star-Viacom18 Deal and its Impact on BCCI: Insights from Industry Experts

Consolidation in Broadcasting Industry The potential merger of Disney Star and Viacom18 is anticipated to create the largest broadcaster in India, significantly impacting the media

Image of roses with text: Celebrate Rose Day 2024: 50 Heartfelt Wishes to Share with Your Loved Ones

50 Heartfelt Wishes to Share with Your Loved Ones

Are you ready to make Rose Day 2024 truly special for your loved ones? Dive into the beauty of expressing love with our curated collection

Neeraj Chopra holding a javelin with the Visa logo in the background.

Neeraj Chopra Joins Team Visa as Brand Ambassador

Ahead of the Olympic Games Paris 2024, Visa Inc. has enlisted Neeraj Chopra, the Olympic gold medalist and world number one in men’s javelin throw,

Image of Virat Kohli walking onto the cricket field with a cricket bat.

Virat Kohli’s Potential Return

Indian cricket team head coach Rahul Dravid hinted at the possibility of Virat Kohli’s comeback for the remaining three Test matches against England in the

Susan Credle, IPG's first Creative Advisor, speaking at an event.

Susan Credle Appointed as IPG’s Inaugural Creative Advisor

Introduction Interpublic Group (IPG) has named Susan Credle as its first-ever creative advisor, marking a significant milestone in the company’s commitment to fostering creativity across

Tobias Reiss-Schmidt, President and CEO of Timex Group, speaking at an event.

Indian Consumers’ Preference for Testimonials and Brand Ambassadors: Insights from Tobias Reiss-Schmidt, Timex Group

In an exclusive interview with ETBrandEquity, Tobias Reiss-Schmidt, President and CEO of Timex Group, shared valuable insights into the preferences of Indian consumers when it

Vibrant illustration depicting a successful ecommerce strategy with a focus on powerful landing pages.

Maximizing Ecommerce Sales Through Powerful Landing Pages

Unlocking Sales Potential In the realm of ecommerce, unlocking the full potential of your sales strategy often involves leveraging the effectiveness of landing pages. These

Colorful abstract artwork with vibrant swirls and dynamic patterns.

Taylor Swift Surprises Fans with Upcoming Album “The Tortured Poets Department” at Grammys

Swiftie Explosion During the Grammy Awards on Sunday, Taylor Swift sent shockwaves through the Swiftie community by revealing her upcoming album, “The Tortured Poets Department,”