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Lessons from 5 Viral Indian PR Campaigns
Virality in PR is often misunderstood as luck or timing. In reality, the most successful viral PR campaigns in India follow repeatable patterns—deep cultural insight,
The Future of Corporate Reputation in India
Corporate reputation in India is no longer shaped by advertising slogans or occasional media coverage. In a digital-first, always-on environment, reputation is built every day—through
Lessons from 5 Viral Indian PR Campaigns
India’s PR landscape has transformed dramatically in the last decade. With social media acceleration, creator-driven amplification, and the rise of vernacular internet culture, a single
Why AI-Powered Search Changes SEO Forever
Search is undergoing its biggest transformation in two decades. What began as a keyword-based ranking system has evolved into a dynamic, conversational, multimodal and intelligent
Media Relations in 2026: What Journalists Expect
Media relations is undergoing a fundamental shift. As India’s news ecosystem becomes more digital, more competitive, and more time-compressed, journalists today operate very differently than
How Leaders Can Build Personal Brands on LinkedIn
In today’s digital-first business environment, leaders are no longer judged only by the companies they run, but by the ideas they share publicly. Among all
5G & Its Impact on Indian Business Growth
The rollout of 5G in India marks a major turning point in how businesses operate, innovate and deliver digital experiences. While earlier connectivity upgrades improved
How Marketing Automation Drives Growth for Small Businesses
Small businesses in India operate in a highly competitive environment where budgets, teams and time are limited—but customer expectations are not. With digital adoption at
The Role of Data in Modern PR Campaigns
Public Relations has undergone a significant shift in the last decade. What was once driven largely by media intuition, relationships and narrative instincts is now
Why AI Is the Game Changer for Modern Customer Experience
Customer experience in India has evolved drastically over the last few years. Digital-first customer journeys, rising expectations, and instant feedback loops have changed the way