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PR Playbook 2026

Articles By This Author

Media Relations in 2026: What Journalists Expect

Media relations is undergoing a fundamental shift. As India’s news ecosystem becomes more digital, more competitive, and more time-compressed, journalists today operate very differently than

How Leaders Can Build Personal Brands on LinkedIn

In today’s digital-first business environment, leaders are no longer judged only by the companies they run, but by the ideas they share publicly. Among all

5G & Its Impact on Indian Business Growth

The rollout of 5G in India marks a major turning point in how businesses operate, innovate and deliver digital experiences. While earlier connectivity upgrades improved

How Marketing Automation Drives Growth for Small Businesses

Small businesses in India operate in a highly competitive environment where budgets, teams and time are limited—but customer expectations are not. With digital adoption at

The Role of Data in Modern PR Campaigns

Public Relations has undergone a significant shift in the last decade. What was once driven largely by media intuition, relationships and narrative instincts is now

Why AI Is the Game Changer for Modern Customer Experience

Customer experience in India has evolved drastically over the last few years. Digital-first customer journeys, rising expectations, and instant feedback loops have changed the way

Indian D2C Brands: Growth & Challenges in 2026

India’s Direct-to-Consumer (D2C) ecosystem has undergone a dramatic shift in the past five years. What began as a wave of emerging digital-first brands—mostly operating through

Case Study Breakdown: How Brands Win Online Trust Through Transparency

Online trust has become a defining currency for brands operating in India’s increasingly digital marketplace. With constant scrutiny, user-generated content, and real-time public conversations on

AI in Indian Business: Real Use Cases That Actually Work

AI adoption in India has moved far beyond experimentation. From MSMEs and startups to large enterprises, businesses across sectors are now using AI to solve

SEO in 2026: Beyond Keywords

SEO in India is undergoing one of the biggest transformations since search engines first emerged. With AI-driven algorithms, multimodal search experiences, voice-led interactions and regional-language