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PR Playbook 2026

Articles By This Author

Sachin Tendulkar expressing concern about the misuse of deepfake technology on social media, urging vigilance and reporting of such instances.

Sachin Tendulkar Raises Alarm Over Deepfake Misuse: Urges Vigilance

Cricket legend Sachin Tendulkar recently disclosed on social media platform X (formerly Twitter) that a deepfake video promoting a mobile application, falsely featuring him, has

Russian model Evgenia Belskaia discusses Delhi-Goa flight chaos, highlighting passenger frustration. Mahendra Singh Dhoni receives an invitation to Ram Temple ceremony, adding a cricketing touch to the cultural event.

Russian Model Reveals IndiGo Flight Incident; Dhoni Receives Ram Temple Invitation

Aboard the Delhi-Goa IndiGo flight , Russian model Evgenia Belskaia provides insights into the co-pilot attack incident, highlighting passenger anger due to a 13-hour delay

A steaming cup of Amul Butter Chai, served at Vicky Tea Stall in Amritsar, featuring a generous scoop of butter, dry fruits, and rose petals, sparks a spirited debate among chai enthusiasts.

The Controversial Amul Butter Chai: A Unique Blend Dividing Chai Enthusiasts

In the ever-evolving world of chai, a new player has emerged, and it’s causing quite a stir among chai lovers. The Amul Butter Chai, served

Alt text for an image representing National Startup Day 2024 could be: "Entrepreneurs collaborating and celebrating innovation on National Startup Day 2024.

National Startup Day 2024: Nurturing India’s Growth Through Innovation

Prime Minister Narendra Modi declared January 16 as National Startup Day, commemorating the foundation day of Startup India on January 15, 2022. This initiative celebrates

Various event-goers excitedly engage with brand promotions during a major event, showcasing the effectiveness of targeted marketing strategies and exclusive promotions for boosting sales in 2023.

Leveraging Big Events for Boosting Sales: Strategies for Brands in 2023

Major events, from concert tours to sporting extravaganzas like the ICC Cricket World Cup, presented a significant opportunity for businesses in 2023. This article explores

Chief Marketing Officer Ravi Makwana of Tim Hortons discussing the brand's localized cafe strategy in India, focusing on adapting to local tastes and cultural nuances to provide a holistic experience for consumers.

Tim Hortons’ CMO, Ravi Makwana, Shares Insights on Adapting to Local Tastes in India’s Cafe Culture

Ravi Makwana, Chief Marketing Officer of Tim Hortons, recently discussed the brand’s strategy in localizing its offerings and messaging to resonate with the diverse preferences

Stock market graph showing upward trend, financial data concept. Companies, including HDFC Bank, ICICI Lombard, and L&T Technology, set to release Q3FY24 earnings. Illustration of financial success and market anticipation.

Anticipation Rises as 31 Companies, Including HDFC Bank, ICICI Lombard, and L&T Technology, Set to Reveal Q3FY24 Earnings

Indian markets are poised for a day of high anticipation as major companies, including heavyweights like HDFC Bank, ICICI Lombard General Insurance Company, L&T Technology

Stock market data chart with dynamic movements reflecting Restaurant Brands Asia's trading session performance.

Impressive Surge in Restaurant Brands Asia Shares Marks Today’s Trading Session

In the latest trading session, Restaurant Brands Asia experienced a dynamic market performance, with the opening price registering at ₹126.9 and the closing price settling

**Navigating Celebrity Endorsements: A Dynamic Impact on Valuation** In the realm of brand endorsements, the dynamics of celebrity associations have evolved significantly over time. From Leela Chitnis, the pioneer in Indian celebrity endorsements, to the contemporary era of stars like Ranvir Singh, the musical chair of brand collaborations continues to play a pivotal role in shaping celebrity valuation. ### **Legacy and Loyalty: Leela Chitnis to Michael Schumacher** Reflecting on the iconic Lux ads featuring Leela Chitnis to Nike's enduring 27-year partnership with F1 racer Michael Schumacher, the concept of longevity in brand associations is evident. Brands, at times, stand by celebrities even during challenging phases, fostering a sense of loyalty and resilience. ### **Standing Strong: Johnny Depp and Dior's Resilient Bond** The enduring relationship between actor Johnny Depp and Dior serves as a testament to the brand's commitment during the celebrity's tumultuous times. This example showcases the significance of brands standing strong with their ambassadors through thick and thin. ### **Changing Faces, New Narratives: Strategic Shift in Celebrity Endorsements** In the Indian context, celebrities have witnessed a transformative journey from the Leena Chitnis era to the present. The strategic shift involves brands targeting emerging faces like Shanaya Kapoor, Suhana Khan, and Navya Nanda. This shift aligns with a demographic strategy aimed at engaging younger audiences. ### **Digital Resonance: Engaging Millennials and Gen-Z** As the consumer landscape undergoes a substantial shift towards tech-savvy millennials and Gen-Z, brands are keen on establishing meaningful connections through collaborations with the new generation of stars. Shanaya Kapoor, Suhana Khan, and Navya Nanda exemplify not only popularity but also substantial engagement on digital and social media platforms. Avril Jain, Managing Director of Valuation Advisory Services at Kroll, emphasizes the evolving dynamics. "These stars not only enjoy significant popularity but also garner significant engagement on digital and social media platforms. This digital resonance enables brands to establish positioning and credibility among younger audiences swiftly," says Jain. In conclusion, the ever-changing landscape of celebrity endorsements continues to influence brand valuation. From enduring partnerships to strategic shifts targeting younger demographics, the world of brand endorsements remains dynamic, creating a ripple effect on celebrity valuations.

Shifting Celebrity Endorsements: Impact on Star Valuations from Leela Chitnis to Ranveer Singh

In the realm of brand endorsements, the dynamics of celebrity associations have evolved significantly over time. From Leela Chitnis, the pioneer in Indian celebrity endorsements,

**Alt Text:** Priyanka Salot, Co-Founder of The Sleep Company, sharing insights on brand evolution - emphasizing authenticity, strategic innovation, customer-centricity, consistent communication, and agility in adapting to feedback.

Navigating the Brand Revolution: Insights from Priyanka Salot, Co-Founder of The Sleep Company

In an exclusive interview with Priyanka Salot, Co-Founder of The Sleep Company, we delve into the essential do’s and don’ts guiding brands through the transformative