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Stock market graph showing upward trend, financial data concept. Companies, including HDFC Bank, ICICI Lombard, and L&T Technology, set to release Q3FY24 earnings. Illustration of financial success and market anticipation.
News

Anticipation Rises as 31 Companies, Including HDFC Bank, ICICI Lombard, and L&T Technology, Set to Reveal Q3FY24 Earnings

Indian markets are poised for a day of high anticipation as major companies, including heavyweights like HDFC Bank, ICICI Lombard General Insurance Company, L&T Technology

Stock market data chart with dynamic movements reflecting Restaurant Brands Asia's trading session performance.
News

Impressive Surge in Restaurant Brands Asia Shares Marks Today’s Trading Session

In the latest trading session, Restaurant Brands Asia experienced a dynamic market performance, with the opening price registering at ₹126.9 and the closing price settling

**Navigating Celebrity Endorsements: A Dynamic Impact on Valuation** In the realm of brand endorsements, the dynamics of celebrity associations have evolved significantly over time. From Leela Chitnis, the pioneer in Indian celebrity endorsements, to the contemporary era of stars like Ranvir Singh, the musical chair of brand collaborations continues to play a pivotal role in shaping celebrity valuation. ### **Legacy and Loyalty: Leela Chitnis to Michael Schumacher** Reflecting on the iconic Lux ads featuring Leela Chitnis to Nike's enduring 27-year partnership with F1 racer Michael Schumacher, the concept of longevity in brand associations is evident. Brands, at times, stand by celebrities even during challenging phases, fostering a sense of loyalty and resilience. ### **Standing Strong: Johnny Depp and Dior's Resilient Bond** The enduring relationship between actor Johnny Depp and Dior serves as a testament to the brand's commitment during the celebrity's tumultuous times. This example showcases the significance of brands standing strong with their ambassadors through thick and thin. ### **Changing Faces, New Narratives: Strategic Shift in Celebrity Endorsements** In the Indian context, celebrities have witnessed a transformative journey from the Leena Chitnis era to the present. The strategic shift involves brands targeting emerging faces like Shanaya Kapoor, Suhana Khan, and Navya Nanda. This shift aligns with a demographic strategy aimed at engaging younger audiences. ### **Digital Resonance: Engaging Millennials and Gen-Z** As the consumer landscape undergoes a substantial shift towards tech-savvy millennials and Gen-Z, brands are keen on establishing meaningful connections through collaborations with the new generation of stars. Shanaya Kapoor, Suhana Khan, and Navya Nanda exemplify not only popularity but also substantial engagement on digital and social media platforms. Avril Jain, Managing Director of Valuation Advisory Services at Kroll, emphasizes the evolving dynamics. "These stars not only enjoy significant popularity but also garner significant engagement on digital and social media platforms. This digital resonance enables brands to establish positioning and credibility among younger audiences swiftly," says Jain. In conclusion, the ever-changing landscape of celebrity endorsements continues to influence brand valuation. From enduring partnerships to strategic shifts targeting younger demographics, the world of brand endorsements remains dynamic, creating a ripple effect on celebrity valuations.
News

Shifting Celebrity Endorsements: Impact on Star Valuations from Leela Chitnis to Ranveer Singh

In the realm of brand endorsements, the dynamics of celebrity associations have evolved significantly over time. From Leela Chitnis, the pioneer in Indian celebrity endorsements,

**Alt Text:** Priyanka Salot, Co-Founder of The Sleep Company, sharing insights on brand evolution - emphasizing authenticity, strategic innovation, customer-centricity, consistent communication, and agility in adapting to feedback.
News

Navigating the Brand Revolution: Insights from Priyanka Salot, Co-Founder of The Sleep Company

In an exclusive interview with Priyanka Salot, Co-Founder of The Sleep Company, we delve into the essential do’s and don’ts guiding brands through the transformative

Natasha Franck, CEO of EON, introducing revolutionary digital authentication to combat counterfeiting, offering brands unparalleled protection and consumers confidence in distinguishing genuine products from super fakes.
News

Revolutionizing Brand Integrity: Unveiling the Woman Tackling the $2 Trillion Counterfeit Challenge in Authenticated Resale

Counterfeit products pose a massive $2 trillion challenge for brands, causing revenue loss and tarnishing brand reputation. In a historic move, the NYPD seized counterfeit

**ConveGenius Secures $7 Million Funding Boost in K-12 EdTech Sphere** ConveGenius, a prominent player in the K-12 edtech sector, has successfully raised a substantial $7 million in funding, signaling a significant stride in its mission to enhance educational technology solutions for primary and secondary school students. ### Funding Triumph for ConveGenius The edtech startup's latest funding round has garnered a noteworthy $7 million injection, showcasing a robust vote of confidence from investors in ConveGenius's innovative approach to K-12 education. The funding is expected to fuel ConveGenius's ongoing efforts to bolster its technological offerings and expand its footprint in the edtech landscape. ### Empowering K-12 Education Through Innovation ConveGenius has established itself as a frontrunner in the K-12 education technology domain, focusing on delivering cutting-edge solutions tailored for young learners. The infusion of $7 million in funding underscores the acknowledgment of ConveGenius's commitment to leveraging technology to enhance the learning experience for students in primary and secondary education. ### Unveiling Future Plans With the fresh funding at its disposal, ConveGenius is poised to amplify its impact on K-12 education by channeling resources into research, development, and the deployment of advanced technological tools. The startup aims to further refine its existing platforms and potentially unveil new initiatives that align with the evolving needs of modern education. ### Investor Confidence in EdTech Growth The successful funding round not only highlights ConveGenius's achievements but also mirrors the broader trend of growing investor confidence in the edtech sector. As the demand for innovative educational solutions continues to rise, edtech startups like ConveGenius stand at the forefront, attracting substantial investments to drive positive change in the education landscape. ### Shaping the Future of Learning ConveGenius's mission extends beyond its immediate funding success, as it endeavors to contribute meaningfully to the evolution of K-12 education. By leveraging technology, ConveGenius envisions a future where students can access engaging and effective learning experiences that cater to the unique challenges and opportunities of the digital age. In conclusion, ConveGenius's $7 million funding achievement positions the edtech startup on a trajectory of growth and innovation. The infusion of capital not only strengthens ConveGenius's capabilities but also underscores the broader significance of technology-driven education solutions in shaping the future of K-12 learning.
Finance

ConveGenius Secures $7 Million Funding Boost in K-12 EdTech Sphere

ConveGenius, a prominent player in the K-12 edtech sector, has successfully raised a substantial $7 million in funding, signaling a significant stride in its mission

CBSE CTET January 2024 exam city information is now available. Aspirants can check their exam city details on the official website. Stay informed for a hassle-free preparation.
Education

CBSE Releases Exam City Information for CTET January 2024: Direct Link Available

The Central Board of Secondary Education (CBSE) has unveiled crucial exam city information for candidates gearing up for the January 2024 edition of the Central

Digital Connexion's advanced data centre in Chennai, supported by Reliance Industries Ltd, Brookfield, and Digital Realty Company, signifies Chennai's prominence in the Software as a Service (SaaS) domain. The facility, inaugurated by Tamil Nadu Minister Palanivel Thiaga Rajan, showcases cutting-edge infrastructure for businesses and digital service providers, contributing to the city's role as a technology hub.
Startups

Chennai Emerges as SaaS Capital: Digital Connexion Launches State-of-the-Art Data Centre

In a significant development for the technology landscape, Chennai has solidified its position as the Software as a Service (SaaS) capital of India. The city

Title: Kia Launches 2024 Sonet at Introductory Price of Rs 7.99 Lakh Kia has unveiled the pricing details for the new Sonet, with an attractive introductory price starting at Rs 7.99 lakh, ex-showroom. The 2024 Kia Sonet lineup comprises 19 variants, categorized into petrol and diesel options, further distinguished by the type of gearbox. 2024 Kia Sonet Pricing: - **Smartstream G1.2 (5MT):** - HTE: Rs 7,99,000 - HTK: Rs 8,79,000 - HTK+: Rs 9,89,900 - **Smartstream G1.0T-GDi (iMT):** - HTK+: Rs 10,49,000 - HTX: Rs 11,49,000 - HTX+: Rs 13,39,000 - **7DCT:** - HTX: Rs 12,29,000 - GTX+: Rs 14,49,900 - X-line: Rs 14,69,000 - **1.5L CRDi VGT (6MT):** - HTE: Rs 9,79,000 - HTK: Rs 10,39,000 - HTK+: Rs 11,39,000 - HTX: Rs 11,99,000 - HTX+: Rs 13,69,000 - **6iMT:** - HTX: Rs 12,59,900 - HTX+: Rs 14,39,000 - **6AT:** - HTX: Rs 12,99,000 - GTX+: Rs 15,49,900 - X-line: Rs 15,69,000 The refreshed Kia Sonet not only boasts design enhancements but also incorporates a range of technological updates, including Advanced Driver Assistance Systems (ADAS). With over 70 connected car features and 10 autonomous features like Front Collision-Avoidance Assist (FCA), Leading Vehicle Departure Alert (LVDA), and Lane Following Assist (LFA), among others, the new Sonet offers advanced safety features. In addition to safety, the Sonet introduces several segment-first features, such as a dual-screen connected panel design, rear door sunshade curtain, and all-door power windows with one-touch auto up/down with safety. Powering the 2024 Kia Sonet are two petrol engines and one diesel motor. The lineup includes a 1.2-litre naturally aspirated petrol engine, a 1.0-litre turbo-petrol motor, and a 1.5-litre diesel mill. The Sonet aims to provide a versatile and feature-rich offering in the sub-4 meter crossover segment.
Auto

Kia Launches 2024 Sonet at Introductory Price of Rs 7.99 Lakh

Kia has unveiled the pricing details for the new Sonet, with an attractive introductory price starting at Rs 7.99 lakh, ex-showroom. The 2024 Kia Sonet

Google logo on a digital device representing the tech giant's announcement of workforce reductions in Google Assistant and Devices teams amid organizational changes.
Information Technology

Google Announces Significant Workforce Reductions in Assistant Software and Devices Teams

In a recent development, Alphabet’s Google has disclosed extensive layoffs affecting personnel engaged in its voice-activated Google Assistant software and within the Devices and Services