Seizing the Opportunity of Akshaya Tritiya
Quick commerce platforms in India, including Swiggy Instamart, BigBasket, and Zepto, are leveraging the auspicious occasion of Akshaya Tritiya to offer swift delivery of gold and silver coins, catering to the festive needs of customers.
Swiggy Instamart’s Endeavor
Swiggy Instamart, a leading player in the quick commerce space, has collaborated with renowned brands such as Malabar Gold and Diamonds and Muthoot Exim to provide customers with certified gold and silver coins within minutes.
BigBasket’s Strategic Partnership
BigBasket, a Tata-owned platform, has joined hands with Tanishq and MMTC-PAMP to offer an array of gold and silver coins, as well as bars, ensuring that customers can celebrate Akshaya Tritiya with elegance and prosperity.
Zepto’s Innovative Approach
Zepto, another prominent player in the quick commerce segment, has partnered with investment tech platform Jar’s in-house jewellery brand Nek to facilitate the purchase of gold coins, further enhancing the convenience of festive shopping.
Significance of Akshaya Tritiya
Akshaya Tritiya holds deep significance in Hindu culture, symbolizing prosperity and abundance. The initiative by these quick commerce platforms aligns with the traditional practice of making auspicious purchases during this time.
Boosting Consumer Trust and Convenience
By offering swift delivery of precious metals and allied products, these platforms aim to enhance consumer trust and convenience, ensuring a seamless shopping experience for customers celebrating Akshaya Tritiya.
Driving Revenue Growth
The introduction of gold and silver coins presents an opportunity for quick commerce platforms to drive revenue growth, particularly through increased average order values (AOVs) during the festive period.
Tapping into the Religious Offerings Market
In addition to catering to the demand for precious metals, these platforms are poised to tap into the lucrative religious offerings market, which is witnessing substantial growth and offers a promising avenue for expansion.
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