RupeeRedee’s non-banking financial company (NBFC) subsidiary, FincFriends, has successfully raised $7.8 million in a combination of debt and equity funding. The investment was led by prominent investors including InCred Finance, Grow Money Capital, and APV Management. This significant infusion of capital is expected to bolster FincFriends’ growth trajectory and facilitate the diversification of its product offerings.

Key Details of the Funding Round

In the latest funding round, InCred Finance and Grow Money Capital spearheaded the equity funding segment by injecting $3 million into the NBFC. Complementing this equity investment, APV Management contributed the remaining amount, consolidating the overall investment at $7.8 million. This strategic partnership underscores the confidence of investors in FincFriends’ business model and growth potential within the financial services sector.

Utilization of Funds

The freshly secured funds will be deployed to fuel FincFriends’ expansion initiatives and expedite the enhancement of its product portfolio. With a focus on innovation and customer-centric solutions, the company aims to leverage this capital infusion to fortify its market presence and cater to the evolving needs of its clientele. By prioritizing growth and scalability, FincFriends seeks to consolidate its position as a leading player in the digital lending landscape.

Background and Business Focus

Established in 2017, FincFriends operates as the captive NBFC arm of RupeeRedee, specializing in the provision of instant short-term personal digital loans. Leveraging advanced technology and robust risk assessment frameworks, the company offers seamless loan disbursal experiences to its customers. FincFriends’ commitment to efficiency, transparency, and customer satisfaction has enabled it to carve a niche in the competitive financial services market.

Investor Confidence and Market Outlook

The participation of esteemed investors such as InCred Finance, Grow Money Capital, and APV Management underscores the attractiveness of FincFriends’ value proposition and growth prospects. Amidst a dynamic economic landscape, the infusion of capital reflects investor confidence in the resilience and potential of the fintech sector. As FincFriends embarks on its next phase of growth, it remains poised to capitalize on emerging opportunities and solidify its position as a trailblazer in digital lending.


The successful funding round marks a significant milestone for FincFriends, reaffirming its position as a key player in the NBFC space. With robust financial backing and a clear strategic vision, the company is well-positioned to capitalize on market opportunities and drive sustainable growth. As it continues to innovate and expand its product offerings, FincFriends remains committed to delivering value to its stakeholders and empowering individuals with accessible and efficient financial solutions.

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Saiba Verma, an accomplished editor with a focus on finance and market trends, contributes to Atom News with a dedication to providing insightful and accurate business news. Saiba Verma analytical approach adds depth to our coverage, keeping our audience well-informed.