Shailja Mittal experienced a personal epiphany in 2021, which paved the way for her next business endeavour. Her close buddy, who had been battling erectile dysfunction for more than a year and a half, told her that his marriage was ending. He saw several doctors, but he was unable to find a cure, and his wife had given up. Shailja’s experience opened her eyes to the serious gaps in sexual health care and the shame associated with seeking help from society. She set out on a mission to confront these obstacles head-on because she was determined to change this.
The Genesis of Qurex: A Healthtech Platform Dedicated to Sexual Health
Following her path, Shailja conducted a great deal of study on sexual health, spoke with top sexologists, and founded Qurex, a healthtech platform that will be available in 2023 and is devoted to offering complete solutions for sexual health. Her realisation that sexual health is still a taboo topic and that many individuals struggle to get the appropriate medical advice or treatment gave birth to the platform. She also observed that a lot of medical professionals frequently turned to band-aid fixes rather than addressing the psychological issues that are essential to successful treatment.
A Holistic Approach to Sexual Health
Shailja gained knowledge about the need for a combination of medication and therapy in effective sexual health treatment from her contacts with prominent sexologists such as Drs. Anita Shyam and Rupin Shah. Qurex was created to meet this demand by providing individualised treatment programs with mental and physical health care. Through the platform, customers can schedule a 40-minute discovery call with a licensed on-staff sex therapist who will determine whether the problem is primarily relationship-, psychological, or biological in nature. During the same call, a customised treatment plan is suggested based on the evaluation.
Privacy and Convenience: The Core of Qurex’s Services
Qurex provides a completely online experience since it recognises that privacy is a major concern for people looking for help with sexual health difficulties. Because of societal taboos, many patients find the idea of visiting a physical clinic scary. However, this removes that necessity. Users have medication delivered to their homes and have numerous appointments with doctors and therapists over the course of the 45-day treatment process. This methodology guarantees that the physiological and psychological dimensions of sexual health are concurrently attended to.
Innovative Tools for Effective Treatment
Qurex has created its own Sexual Health Index (SHI) measures to assess how well treatments for issues including premature ejaculation and erectile dysfunction are working. With the use of these scales, therapists may monitor their patients’ progress throughout the 45-day treatment, giving them a comprehensive picture of their progress from the first appointment to the last assessment.
Impressive Growth and the Road Ahead
Qurex has come a long way in just a year, gathering data from about 15,000 users, 5,500 of whom underwent root cause analysis, and over 1,700 of whom finished their treatment programs. Though 95% of users on the platform are men, Shailja wants to expand its user base to include more women in the future.
Challenges in Marketing and Awareness
There are particular difficulties involved in marketing a platform such as Qurex. Digital communication algorithms are frequently disrupted by the usage of the word “sex” in advertising, which makes it challenging for the platform to contact potential consumers. In order to get around this, Qurex has created a unique SEO plan and uses brand alliances to raise awareness. The corporation allocates 20% of its resources to social media outreach and 80% of its efforts to performance marketing.
Pioneering Sexual Health Education
Understanding the value of education, Qurex has also delved into the field of sexual health education. Recently, the platform concluded a trial program in New Delhi schools, whereby it included animated classes on puberty, guided by Enfold Proactive Health Trust founder and gynaecologist Dr. Sangeeta Saksena. The program intends to spread to additional schools around India in order to teach young children about sexual health.
The Vision for the Future
Qurex, which was co-founded by seasoned healthcare practitioner Amit Singhi, is expected to turn a profit in the next two months. In order to finance its expansion, the firm also intends to raise money in a seed round. Having previously started Koala Cabs, a women-driven taxi service in New Delhi, Shailja is no stranger to entrepreneurship. Despite having to close that business because to the epidemic, her expertise has been crucial in helping Qurex become a ground-breaking platform for sexual health.
Qurex is a movement aimed at shattering the taboos around sexual health in India, not merely a startup. With a holistic approach that combines therapy and medical care, as well as a focus on convenience and privacy, Qurex is well-positioned to have a big impact on how sexual health.
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