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Lessons from 5 Viral Indian PR Campaigns
Virality in PR is often misunderstood as luck or timing. In reality, the most successful viral PR campaigns in India follow repeatable patterns—deep cultural insight,
Lessons from 5 Viral Indian PR Campaigns
India’s PR landscape has transformed dramatically in the last decade. With social media acceleration, creator-driven amplification, and the rise of vernacular internet culture, a single
Case Study Breakdown: How Brands Win Online Trust Through Transparency
Online trust has become a defining currency for brands operating in India’s increasingly digital marketplace. With constant scrutiny, user-generated content, and real-time public conversations on