Ahmedabad-based B2B industrial marketplace startup, Pneucons, has secured an undisclosed pre-Series funding round led by Tarun Mehta, co-founder and CEO of Ather Energy. The funding round was entirely driven by social media engagement, highlighting the startup’s unique approach to investor outreach.
The B2B industrial landscape
Pneucons aims to revolutionize the B2B industrial landscape by creating a platform that caters specifically to the needs of SMEs and MSMEs. The platform focuses on cash-based transactions, addressing a critical pain point for businesses struggling with credit terms and opaque pricing structures.
Technological Infrastructure
The newly acquired funds will be utilized to expand Pneucons’ team, bolster its technological infrastructure, and facilitate increased cross-border transactions across key engineering categories such as fire safety, pneumatics and hydraulics, industrial automation, plastic and packaging, electric cables and products, and power tools.Pneucons has already established a strong foothold in the market, with a customer base spanning 40 countries, including prominent clients like Indian Railways, ISRO, L&T, and Telangana Power Plant.
Tarun Mehta Investment Strategy
For Tarun Mehta, this investment marks another addition to his growing portfolio of startups. His previous investments in companies like Upliance, a kitchen appliances startup, have demonstrated his keen eye for identifying promising ventures.
Pneucons’ success in securing funding through social media underscores the evolving dynamics of the startup ecosystem, where platforms like X (formerly Twitter) are becoming increasingly influential in connecting entrepreneurs with investors.
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