In a significant step towards empowering user privacy, Blinkit has rolled out a feature allowing customers to delete their order history. The move has already garnered traction, with over one lakh orders deleted within a week of its launch.
Zomato’s quick commerce arm, Blinkit, has continued its trend of innovation by adding this new feature, which aims to provide users greater control over their personal data. Announcing the launch on LinkedIn, Blinkit’s cofounder and CEO Albinder Dhindsa shared the impact of the update, highlighting its immediate popularity. “You can now delete orders from your Blinkit order history! We rolled out this feature last week, and 1,04,924 orders have already been deleted since then. New year, new order history,” Dhindsa stated in his post.
A Year of Innovations for Blinkit
The launch of this feature caps a year filled with significant milestones for Blinkit. Earlier in 2024, the platform ventured into quick food delivery with its new app, Bistro, aimed at competing in the burgeoning food delivery market. Additionally, Blinkit expanded its operations with initiatives like piloting large order fleets and introducing the Blinkit Seller Hub—a platform for sellers to list their offerings directly.
In a further attempt to diversify its services, Blinkit launched options like returns for categories such as clothing and footwear, as well as the delivery of passport-sized photos, enhancing convenience for its user base.
The platform also strengthened its leadership team this year by appointing Vipin Kapooria, a seasoned executive with stints at Flipkart and OYO, as its new Chief Financial Officer (CFO).
Expansion into New Markets
Continuing its growth trajectory, Blinkit extended its operations to Jammu this month, in alignment with Zomato’s broader strategy to target Tier-II cities. This expansion reflects the increasing popularity of quick commerce across India, which has witnessed substantial growth over the past two years.
Financial Growth and Performance
The company’s efforts in expanding services and optimizing operations have translated into significant financial gains. Blinkit recorded a revenue of INR 1,156 Cr in the second quarter of FY25, more than doubling its revenue of INR 505 Cr from the same period last year. Furthermore, the company successfully narrowed its adjusted EBITDA loss to INR 8 Cr in Q2 FY25, a dramatic improvement from the INR 125 Cr loss in Q2 FY24.
A Promising Outlook for Quick Commerce in India
The quick commerce sector has rapidly transformed the retail landscape in India, catering to the growing demand for ultra-fast deliveries and convenience. Blinkit’s continuous innovation and market expansion signal its commitment to maintaining a leading position in this highly competitive space.
With features like the ability to delete order history, the company not only prioritizes innovation but also aligns itself with the evolving preferences of its customer base. As Blinkit ushers in the new year, its focus on user-centric features and robust growth strategies sets a promising tone for 2025.
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