At an initial cost of ₹9.99 lakh (ex-showroom), MG Motor India has formally introduced the MG Windsor EV, its third all-electric car. The first model to be unveiled as a result of MG Motor’s collaboration with JSW is this fascinating new one. But the alluring pricing is accompanied by a special requirement: the Windsor EV’s battery is provided as a service, with a ₹3.5 per kilometre leasing fee.
Key Highlights of the MG Windsor EV
There are three trim levels for the Windsor EV, which is classified as a compact utility vehicle (CUV): Essence, Exclusive, and Excite. Test drives will start on October 13 and reservations will open on October 3. Although the full price list and delivery schedule are still unknown, MG Motor’s debut of the Windsor EV is a calculated effort to capitalise on India’s expanding electric car industry.
Exterior Design: Sleek and Futuristic
The Wuling Cloud EV, a well-liked vehicle in China, is rebranded as the MG Windsor EV. The exterior design highlights contemporary aesthetics with a split headlamp setup that includes linked LED DRLs. The flush door handles and 18-inch alloy wheels highlight the sleek side profile, giving it a simple yet fashionable appearance.
A roof spoiler, connected LED tail lamps at the back, and a discreet charging flap beneath the A-pillar for easy access are some further outward highlights. In addition, the Windsor EV has four colour options (Starburst Black, Pearl White, Clay Beige, and Turquoise Green) and a panoramic glass roof, so buyers may match their stylistic preferences.
Luxurious Interiors and Cutting-Edge Features
With the largest infotainment system in its class, the MG Windsor EV’s 15.6-inch system, located within, is impressive. Offering a smooth digital experience for users, it offers Apple CarPlay, Android Auto and integrated apps like JioSaavn. The 8.8-inch digital instrument cluster on the dashboard further enhances the futuristic appearance of the car.
With reclining backseats that can recline up to 135 degrees and electrically adjustable front seats for more convenience, passenger comfort is given first attention. Other high-end amenities include a leather-wrapped steering wheel, wireless phone charging, and a 9-speaker Infinity sound system improve the entire experience while the rear AC vents improve passenger comfort.
MG Windsor EV Powertrain and Performance
A 38kWh LFP battery with prismatic cells powers the MG Windsor EV’s single electric motor, which is situated on the front axle. With 134 bhp and 200 Nm of torque, this motor provides strong performance for driving in urban areas. With an impressive 331 km of range on a single charge (ARAI), the EV is a cost-effective choice for regular commuting.
Eco, Eco+, Normal, and Sport are the four drive modes available to drivers, allowing them to customise their driving experience. There are various charging methods available for the Windsor EV, such as a 3.3 kW CCS2 connection that requires 13.8 hours to fully charge the battery. The EV can be charged more quickly with a 50 kW fast charger or a 7.4 kW charger (6.5 hours).
Battery Leasing Model: A Unique Offering
The Battery as a Service (BaaS) model is one of the MG Windsor EV’s most unique characteristics. Customers can lease the battery from MG for ₹3.5 per kilometre instead of buying it. Because of this creative strategy, Indian consumers can now afford electric mobility at a lower initial cost. Customers must, however, take into account the long-term financial effects of leasing the battery.
Competitive Pricing and Market Impact
The MG Windsor EV is attractively positioned in the Indian market with a starting price of ₹9.99 lakh, especially in light of the rising demand for reasonably priced electric vehicles. The BaaS approach might be attractive to consumers on a tight budget who would rather pay less up front, but it might turn off buyers who would rather pay cash for the full car.
Final Thoughts: A Step Towards Inexpensive Electric Vehicles
For MG Motor, the introduction of the MG Windsor EV marks a critical turning point in the country’s electric car industry. With cutting-edge features, an exclusive battery leasing plan, and an appealing pricing point, MG hopes to appeal to a wider range of customers. Prospective purchasers should carefully weigh the effects of the battery lease cost, though, since it may ultimately affect the value proposition as a whole.
With a price that makes it affordable, the Windsor EV offers a premium combination of luxury, technology, and elegance, making it a serious competitor in the electric CUV market. The MG Windsor EV is expected to cause a stir in India’s EV industry when reservations open in a short while and test drives are planned.
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