PV The well-known Olympian Sindhu has made a sizeable investment in the direct-to-consumer (D2C) wellness company Hoop, her most recent venture into the Indian startup scene. In addition to her investment, Sindhu will represent Hoop, a company that makes devices for muscle rehabilitation, pain management, and sleep support, as a brand ambassador.
Hoop’s Background and Products:
Hoop, a company founded in 2022 by former McKinsey consultants Twinkle Uppal and Saharsh Agarwal, has swiftly become well-known in the industry thanks to its cutting-edge product line. These consist of roll-ons for muscular healing, pain treatment sprays, and sleep aids. The firm sells its goods on both its own website and well-known e-commerce sites like Amazon and Flipkart.
Backing and Recognition:
As a member of the second cohort of the Sequoia Spark fellowship program—previously known as Peak XV Partners—Hoop’s journey received impetus. With a $100K equity-free grant and invaluable mentorship, this affiliation gave Hoop a big lift and highlighted its potential in the cutthroat wellness sector.
Prominent figures in the business such as OYO COO Abhinav Sinha, Swiggy CEO Rohit Kapoor, former BharatPe CEO Suhail Sameer, Bombay Shaving Company’s Shantanu Deshpande, and Dr. Vaidya founder Arjun Vaidya are among the startup’s formidable list of sponsors. These investments demonstrate faith in the growth trajectory and business concept of Hoop.
Market Impact and Vision:
Hoop emphasises intensive research and development activities with a focus on alleviating exercise-related injuries and improving holistic wellness. For eighteen months leading up to October 2023, the founders worked to perfect their products so that they would satisfy a wide range of user needs.
As of right now, Hoop has over 50,000 active users spread over more than 1,000 Indian cities. This broad use of the brand highlights its efficacy and the confidence that customers have in its offerings.
PV Sindhu’s Perspective:
Regarding her investment in Hoop, PV Sindhu said she was excited to support solutions that reframe pain management and muscle rehabilitation as vital elements of self-care. She emphasised Hoop’s wellness philosophy, which aims to empower athletes and anybody pursuing an active lifestyle.
Growth Prospects in India’s D2C Market:
PV Sindhu’s investment in Hoop is part of an expanding D2C scene in India, which is being propelled by rising internet usage and smartphone accessibility. The D2C business in the nation is expected to grow rapidly, reaching $100 billion by 2025. Innovative firms like Hoop have a lot of opportunity to flourish and adapt to changing consumer tastes thanks to this expansion.
Final Thoughts:
PV Sindhu’s support for Hoop demonstrates her dedication to promoting creativity in India’s startup scene, especially in the rapidly expanding wellness industry. Hoop is well-positioned to have a long-lasting influence on the wellness sector as it keeps innovating and broadening its product line to meet the various health demands of Americans.
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