Mumbai-based 3D visualization startup, Eccentric, has raised $5 million (₹43.26 crore) in a Pre-Series A funding round. The round was co-led by Exfinity Venture Partners and Arkam Ventures, with the funds earmarked for scaling its proprietary One3D platform and expanding its presence in global markets.
Pioneering 3D Visualization with One3D
Eccentric, founded in 2012 by Gaurav Rane and Varun Shah, is at the forefront of real-time 3D rendering solutions, transforming traditional CAD models of original equipment manufacturers (OEMs) into immersive and interactive retail experiences. The company’s flagship One3D platform has gained significant traction, enabling automotive brands to redefine customer engagement and streamline purchasing decisions.
Varun Shah, Eccentric’s co-founder and CEO, emphasized the transformative potential of advanced technology in this sector, stating,
“With groundbreaking advancements in hardware and AI, the scale of the opportunity has never been greater. The funds will be pivotal in advancing our product tech and driving international expansion, bringing this visualization movement from India to the world.”
Rahul Chandra, Managing Director at Arkam Ventures, echoed this sentiment, highlighting Eccentric’s potential to lead the market,
“Eccentric’s cutting-edge One3D platform addresses critical challenges like scalability, cost-efficiency, and accessibility, empowering automotive OEMs to redefine how they engage with customers.”
Expanding Horizons
Eccentric has ambitious plans to leverage its recent funding for:
- Strengthening Research and Development (R&D): Focus on innovations to enhance the functionality and efficiency of the One3D platform.
- Scaling Go-To-Market (GTM) Strategies: Accelerate the global rollout of its solutions to tap into untapped markets.
- Launching Advanced One3D Platform by Mid-2025: Introducing next-gen features to stay ahead in the rapidly evolving 3D visualization space.
The company aims to establish a presence across six continents by 2026, with a particular focus on the United States and Europe, two of the most lucrative markets for immersive technology.
Proven Impact and Global Reach
Eccentric’s One3D platform has already demonstrated tangible results, helping automotive OEMs like Maruti Suzuki, Tata Motors, Toyota, Hyundai, and Stellantis achieve:
- 2X to 3X Increase in Customer Intent-to-Purchase: Enhanced customer engagement through interactive visualizations.
- 40% Reduction in Purchase Timelines: Streamlined decision-making for buyers and dealerships.
In addition to its robust presence in India, Eccentric operates in South Africa, Japan, Korea, Australia, Malaysia, and Indonesia, positioning itself as a global leader in 3D visualization.
Competitive Landscape
Eccentric faces competition from Indian startups like PreImage, BigThinx, Foyr, and Furdo, as well as global players in the rapidly growing 3D visualization and rendering software market. This market is expected to reach a staggering $24 billion over the next decade, underscoring the immense potential for growth.
Future Roadmap
As Eccentric continues to scale, it plans to expand beyond the automotive sector and explore new use cases for its One3D platform. The company’s vision aligns with the increasing demand for immersive and cost-effective solutions across industries, including real estate, retail, and education.
By combining technological innovation with strategic expansion, Eccentric is well-positioned to become a leader in the global 3D visualization market. With a clear focus on enhancing customer experiences and driving business outcomes, Eccentric is not just shaping the future of visualization—it’s making it accessible and impactful worldwide.
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