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PR Playbook 2026

Articles By This Author

Indian D2C Brands: Growth & Challenges in 2026

India’s Direct-to-Consumer (D2C) ecosystem has undergone a dramatic shift in the past five years. What began as a wave of emerging digital-first brands—mostly operating through

Case Study Breakdown: How Brands Win Online Trust Through Transparency

Online trust has become a defining currency for brands operating in India’s increasingly digital marketplace. With constant scrutiny, user-generated content, and real-time public conversations on

AI in Indian Business: Real Use Cases That Actually Work

AI adoption in India has moved far beyond experimentation. From MSMEs and startups to large enterprises, businesses across sectors are now using AI to solve

SEO in 2026: Beyond Keywords

SEO in India is undergoing one of the biggest transformations since search engines first emerged. With AI-driven algorithms, multimodal search experiences, voice-led interactions and regional-language

Content Marketing Trends for 2026

Content marketing in India is evolving faster than ever. With new technologies, shifting audience behaviour and the rise of regional digital ecosystems, the way brands

Crisis Communication Lessons from Indian Brands

Crisis communication has become one of the most defining aspects of modern Public Relations in India. With social media amplifying issues within minutes and consumer

Top 10 PR Mistakes Indian Startups Make

Public Relations plays a critical role in shaping the credibility and visibility of Indian startups. Yet, many young companies underestimate the complexity of PR and

Future of PR in India 2026: What’s Changing?

The Public Relations industry in India is entering a period of significant transformation. Rising digital adoption, regional-language internet growth, creator-led storytelling, and AI-driven communication tools

Why Voice Search in Regional Languages Will Redefine Indian SEO

Understanding the Rise of Voice Search in India Voice search is emerging as one of the most transformative forces in India’s digital ecosystem. With over

How Indian SMEs Can Use AI Tools for Marketing Efficiency

Indian small and medium enterprises (SMEs) are operating in an increasingly competitive environment. With limited budgets, lean teams and rising digital demands, businesses are now