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PR Playbook 2026

Articles By This Author

Content Marketing Trends for 2026

Content marketing in India is evolving faster than ever. With new technologies, shifting audience behaviour and the rise of regional digital ecosystems, the way brands

Crisis Communication Lessons from Indian Brands

Crisis communication has become one of the most defining aspects of modern Public Relations in India. With social media amplifying issues within minutes and consumer

Top 10 PR Mistakes Indian Startups Make

Public Relations plays a critical role in shaping the credibility and visibility of Indian startups. Yet, many young companies underestimate the complexity of PR and

Future of PR in India 2026: What’s Changing?

The Public Relations industry in India is entering a period of significant transformation. Rising digital adoption, regional-language internet growth, creator-led storytelling, and AI-driven communication tools

Why Voice Search in Regional Languages Will Redefine Indian SEO

Understanding the Rise of Voice Search in India Voice search is emerging as one of the most transformative forces in India’s digital ecosystem. With over

How Indian SMEs Can Use AI Tools for Marketing Efficiency

Indian small and medium enterprises (SMEs) are operating in an increasingly competitive environment. With limited budgets, lean teams and rising digital demands, businesses are now

The State of Digital PR in India 2026: Data, Trends & Insights

The Public Relations industry in India is undergoing a significant transformation. With digital consumption rising across both urban and regional markets, PR has evolved into

The State of Digital PR in India 2026 – Data, Trends & Insights

In a market as vast and dynamic as India’s, public relations is no longer confined to press releases and media relations. The digital era has

Is Organic Reach Dead on Social Media — Or Are We Using It Wrong?

“Organic reach is dead.”It’s a phrase repeated by marketers and founders everywhere — a reflection of frustration with declining visibility across major social platforms. Algorithms

Why Do Some Businesses Grow Without Spending on Ads?

In today’s digital-first world, it feels almost impossible to grow without advertising. Everywhere you look, brands compete for visibility through paid campaigns and sponsored content.Yet,