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Media Relations in 2026: What Journalists Expect

Media relations is undergoing a fundamental shift. As India’s news ecosystem becomes more digital, more competitive, and more time-compressed, journalists today operate very differently than

How Leaders Can Build Personal Brands on LinkedIn

In today’s digital-first business environment, leaders are no longer judged only by the companies they run, but by the ideas they share publicly. Among all

The Role of Data in Modern PR Campaigns

Public Relations has undergone a significant shift in the last decade. What was once driven largely by media intuition, relationships and narrative instincts is now

Case Study Breakdown: How Brands Win Online Trust Through Transparency

Online trust has become a defining currency for brands operating in India’s increasingly digital marketplace. With constant scrutiny, user-generated content, and real-time public conversations on

Crisis Communication Lessons from Indian Brands

Crisis communication has become one of the most defining aspects of modern Public Relations in India. With social media amplifying issues within minutes and consumer

Top 10 PR Mistakes Indian Startups Make

Public Relations plays a critical role in shaping the credibility and visibility of Indian startups. Yet, many young companies underestimate the complexity of PR and

Future of PR in India 2026: What’s Changing?

The Public Relations industry in India is entering a period of significant transformation. Rising digital adoption, regional-language internet growth, creator-led storytelling, and AI-driven communication tools

The State of Digital PR in India 2026: Data, Trends & Insights

The Public Relations industry in India is undergoing a significant transformation. With digital consumption rising across both urban and regional markets, PR has evolved into

The State of Digital PR in India 2026 – Data, Trends & Insights

In a market as vast and dynamic as India’s, public relations is no longer confined to press releases and media relations. The digital era has

Why Do Some Businesses Grow Without Spending on Ads?

In today’s digital-first world, it feels almost impossible to grow without advertising. Everywhere you look, brands compete for visibility through paid campaigns and sponsored content.Yet,