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Lessons from 5 Viral Indian PR Campaigns
Virality in PR is often misunderstood as luck or timing. In reality, the most successful viral PR campaigns in India follow repeatable patterns—deep cultural insight,
The Future of Corporate Reputation in India
Corporate reputation in India is no longer shaped by advertising slogans or occasional media coverage. In a digital-first, always-on environment, reputation is built every day—through
Lessons from 5 Viral Indian PR Campaigns
India’s PR landscape has transformed dramatically in the last decade. With social media acceleration, creator-driven amplification, and the rise of vernacular internet culture, a single
Media Relations in 2026: What Journalists Expect
Media relations is undergoing a fundamental shift. As India’s news ecosystem becomes more digital, more competitive, and more time-compressed, journalists today operate very differently than
How Leaders Can Build Personal Brands on LinkedIn
In today’s digital-first business environment, leaders are no longer judged only by the companies they run, but by the ideas they share publicly. Among all
The Role of Data in Modern PR Campaigns
Public Relations has undergone a significant shift in the last decade. What was once driven largely by media intuition, relationships and narrative instincts is now
Case Study Breakdown: How Brands Win Online Trust Through Transparency
Online trust has become a defining currency for brands operating in India’s increasingly digital marketplace. With constant scrutiny, user-generated content, and real-time public conversations on
Crisis Communication Lessons from Indian Brands
Crisis communication has become one of the most defining aspects of modern Public Relations in India. With social media amplifying issues within minutes and consumer
Top 10 PR Mistakes Indian Startups Make
Public Relations plays a critical role in shaping the credibility and visibility of Indian startups. Yet, many young companies underestimate the complexity of PR and
Future of PR in India 2026: What’s Changing?
The Public Relations industry in India is entering a period of significant transformation. Rising digital adoption, regional-language internet growth, creator-led storytelling, and AI-driven communication tools