India’s Bengaluru – Felicity Games, an emerging Bengaluru-based publisher and developer of casual games, has successfully completed a pre-seed investment round, raising $700,000. Prominent angel investors such as Kunal Shah (founder of CRED), Manish Agarwal (former CEO of Nazara Technologies), Sameer Pittalwala (Head of Gaming at Google Cloud, APAC), and Sriharsha Majety and Nandan Reddy (co-founders of Swiggy) participated in this huge financial boost, which was spearheaded by DeVC and Visceral Capital.
About Felicity Games
Felicity Games, established in 2023 by Anurag Choudhary, a former executive of Swiggy, has rapidly become well-known in the casual mobile game sector. In its first year of business, the company—which specialises in creating entertaining casual games like Solitaire—launched more than ten game titles. These games have drawn well over a million monthly players from 14 different countries, demonstrating the startup’s quick expansion and broad appeal.
Leveraging the New Capital
Felicity Games intends to test ten more games by March 2025 with the additional $700,000 in funding. The expansion of the company’s portfolio and improvement of its market presence will be made possible by this finance.
Scaling Revenue Growth
By the end of 2024, Felicity Games hopes to have increased its revenue by 10 times. “Given our cost and skill advantages, Felicity Games is well placed to build a multi-million dollar casual gaming business from India for the world,” said Anurag Choudhary, the company’s founder and CEO, expressing confidence in the startup’s growth trajectory.
Utilizing the ‘Pokhran’ Framework
Felicity Games’ unique methodology, “Pokhran,” which assesses each game’s commercial feasibility, is a crucial part of their approach. This strategy minimises risks and maximises potential rewards by ensuring that only the most promising titles are scaled up.
To further expand its offers and strengthen its position in the market, the firm also co-creates intellectual assets (IPs) with studios and brands.
Investor Insights
“Felicity combines an objective approach to commercial testing with iterations on non-conventional channels to drive risk-adjusted growth for new IPs, unlocking developer-friendly publishing for the indie ecosystem,” said Felicity Games’ founder, Divyanshi Chowdhary, in praise of the company’s methodology.
Future Prospects
Felicity Games is positioned to see rapid expansion and prosperity within the casual gaming industry. With a solid plan, capable management, and significant funding, the business is well-positioned to meet its challenging objectives and take the lead in the worldwide casual gaming industry.
Key Takeaways:
- Funding: Felicity Games raised $700,000 in a pre-seed round led by DeVC and Visceral Capital.
- Founding and Growth: Founded by ex-Swiggy executive Anurag Choudhary in 2023, the startup has launched over ten games and engaged over a million monthly users.
- Future Plans: Plans to test an additional ten games by March 2025 and aims to scale revenue by ten times by the end of 2024.
- Proprietary Framework: Utilizes the ‘Pokhran’ framework to ensure commercial viability and success of games.
- Collaborations: Partners with studios and brands to co-create intellectual properties (IPs).
Felicity Games is a unique participant in the casual gaming market with the ability to completely transform it and establish new standards for success thanks to its creative thinking and well-thought-out business plan.
Read more: Marketing News, Advertising News, PR and Finance News, Digital News
