As a boutique financial advising firm specialising in assisting high-net-worth individuals (HNWIs) and ultra-high-net-worth individuals (UHNIs) in managing assets valued at ₹500 crore, 4Thoughts Finance stands out in the wealth management industry. Under the direction of Swati Saxena, the company has developed beyond conventional wealth management to provide a full range of services catered to the particular requirements of its wealthy clientele.
A Disciplined Approach to Wealth Management
Regardless of whether clients are UHNIs or salaried professionals, Swati Saxena thinks that discipline is crucial in wealth management. Saxena established 4Thoughts Finance in December 2015 and has a strong expertise in banking, having worked for prestigious companies like HDFC Bank, Kotak Mahindra Bank, and IndusInd Bank. A chance encounter with a Bengaluru company pioneer sparked her somewhat unplanned foray into entrepreneurship.
Saxena acknowledges, “Our disciplined approach has caused us to have a sort of love-hate relationship with our clients.” But this approach frequently results in enduring bonds based on mutual respect and understanding. Her clients have a clear expectation: they are looking for a reliable partner who can handle their money in a variety of ways.
Expanding Services Beyond Wealth Management
Saxena first took the time to learn about the various demands of her clients since she understood that they went beyond traditional wealth management. She progressively increased the firm’s services to encompass taxation, compliance, concierge, family office setting, and charitable endeavours via perseverance and hard work.
With a network built over nine years, 4Thoughts Finance helps customers secure funding in addition to maintaining and increasing their money. Startup founders make up about 70% of its clientele. “Our clients always want to be on the right side of regulations,” says Saxena, underscoring the significance of compliance. We began providing compliance services for this reason. In the constantly changing financial landscape, this dedication to a comprehensive service approach has proven crucial.
A Personalized and Integrated Approach
4Thoughts Finance sets itself apart by prioritising impartiality and order. “We always provide a product or service that is in our clients’ best interest,” says Saxena. Since we only consider the interests of our clients, there have been numerous occasions where we have gotten no commission on the goods we have sold.
Saxena’s customers are encouraged to stick to their goals by this client-centric mindset, which helps them avoid giving in to emotions, peer pressure, or FOMO (fear of missing out). Maintaining this integrity is essential as the wealth management industry grows more competitive due to the presence of big banks and boutique companies like 4Thoughts Finance. A Knight Frank India analysis projects that the number of UHNIs with a net worth of at least $30 million will increase.
Future Expansion Plans
Future goals for 4Thoughts Finance include growing its assets under management (AUM) and establishing a foothold in other areas, such as Singapore and Ahmedabad’s GIFT City. Saxena believes that within the next four to five years, the AUM will double. Even though the financial management sector is controlled by men, Saxena’s vision is unwavering. Because “spouses bring a completely different perspective,” she supports involving clients’ spouses in important decision-making processes.
With about 20 workers today, Saxena views her path as both fulfilling and instructive. When we give advice to highly successful people, it gives us more confidence that they have a great deal of faith in us. She emphasises the reciprocal advantages of these professional connections by saying, “We also learn a great deal from them.”
Final Thoughts
Offering UHNIs and HNWIs an integrated package of services that go beyond standard financial advising, 4Thoughts Finance is a prime example of a distinctive and all-encompassing approach to wealth management. Saxena’s company is well-positioned for substantial expansion in a changing financial environment thanks to its emphasis on discipline, trust, and client-centricity. 4Thoughts Finance is in a strong position to handle the complexity of wealth while cultivating enduring connections with its clients, especially as the demand for individualised wealth management solutions keeps growing.
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