The success of an event can be determined by selecting the right venue in the fast-paced world of event planning. This difficulty led to the creation of Spalba in 2020, a cutting-edge B2B full-stack event management platform that reinvents venue scouting by utilising AR and VR technologies.
The Genesis of Spalba
Spalba was founded with the intention of bringing technological innovation to the realm of traditional event management. Its founders are Vishal Puri, a former Director at PwC India, and Naveen Gupta, who is well-known for spearheading campaigns for Google and Facebook. The platform offers digital twins of venues through immersive AR/VR experiences, addressing long-standing inefficiencies in venue discovery.
Enhancing Venue Discovery with Technology
Spalba’s co-founder Naveen Gupta emphasises how their platform is changing lives by saying, “Venue selection for events remains a laborious process involving numerous physical visits and coordination, unlike online hotel booking.” Spalba allows users to remotely explore digital reproductions of sites, thereby bridging this divide.
Advanced Features and Benefits
Operating as a SaaS-enabled marketplace, Spalba empowers enterprises with intuitive tools for event planning and venue visualization. Key features include:
- Event Mockup Builder: Enables users to create detailed mockups of event layouts and designs.
- 3D Virtual Walkthroughs: Provides immersive tours of venues, showcasing spatial configurations, ceiling heights, and seating arrangements captured through advanced laser cameras.
- Intelligent Sales Tools: Equips hotel sales teams to effectively showcase venue capabilities to potential clients, thereby enhancing sales conversions.
Real-world Impact
“Our clients have reported significant reductions in lead conversion times, from days to hours, thanks to our platform’s ability to deliver comprehensive venue insights remotely,” says Naveen Gupta, highlighting Spalba’s success in speeding up the event planning process.
Future Outlook
Spalba, a Gurugram-based company, is always innovating with the goal of growing its global presence and improving its range of services to satisfy changing market demands. Future developments in AR and VR technology are part of the startup’s ambition to simplify event planning for a variety of industries.
Final Thoughts
Spalba is a revolutionary platform for event management that uses state-of-the-art technology to streamline and accelerate venue search. Spalba is leading the way in the industry’s adoption of digital transformation, enabling companies to plan remarkable events effectively and effortlessly.
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