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Various event-goers excitedly engage with brand promotions during a major event, showcasing the effectiveness of targeted marketing strategies and exclusive promotions for boosting sales in 2023.
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Leveraging Big Events for Boosting Sales: Strategies for Brands in 2023

Major events, from concert tours to sporting extravaganzas like the ICC Cricket World Cup, presented a significant opportunity for businesses in 2023. This article explores

Chief Marketing Officer Ravi Makwana of Tim Hortons discussing the brand's localized cafe strategy in India, focusing on adapting to local tastes and cultural nuances to provide a holistic experience for consumers.
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Tim Hortons’ CMO, Ravi Makwana, Shares Insights on Adapting to Local Tastes in India’s Cafe Culture

Ravi Makwana, Chief Marketing Officer of Tim Hortons, recently discussed the brand’s strategy in localizing its offerings and messaging to resonate with the diverse preferences

Stock market graph showing upward trend, financial data concept. Companies, including HDFC Bank, ICICI Lombard, and L&T Technology, set to release Q3FY24 earnings. Illustration of financial success and market anticipation.
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Anticipation Rises as 31 Companies, Including HDFC Bank, ICICI Lombard, and L&T Technology, Set to Reveal Q3FY24 Earnings

Indian markets are poised for a day of high anticipation as major companies, including heavyweights like HDFC Bank, ICICI Lombard General Insurance Company, L&T Technology

Stock market data chart with dynamic movements reflecting Restaurant Brands Asia's trading session performance.
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Impressive Surge in Restaurant Brands Asia Shares Marks Today’s Trading Session

In the latest trading session, Restaurant Brands Asia experienced a dynamic market performance, with the opening price registering at ₹126.9 and the closing price settling

**Navigating Celebrity Endorsements: A Dynamic Impact on Valuation** In the realm of brand endorsements, the dynamics of celebrity associations have evolved significantly over time. From Leela Chitnis, the pioneer in Indian celebrity endorsements, to the contemporary era of stars like Ranvir Singh, the musical chair of brand collaborations continues to play a pivotal role in shaping celebrity valuation. ### **Legacy and Loyalty: Leela Chitnis to Michael Schumacher** Reflecting on the iconic Lux ads featuring Leela Chitnis to Nike's enduring 27-year partnership with F1 racer Michael Schumacher, the concept of longevity in brand associations is evident. Brands, at times, stand by celebrities even during challenging phases, fostering a sense of loyalty and resilience. ### **Standing Strong: Johnny Depp and Dior's Resilient Bond** The enduring relationship between actor Johnny Depp and Dior serves as a testament to the brand's commitment during the celebrity's tumultuous times. This example showcases the significance of brands standing strong with their ambassadors through thick and thin. ### **Changing Faces, New Narratives: Strategic Shift in Celebrity Endorsements** In the Indian context, celebrities have witnessed a transformative journey from the Leena Chitnis era to the present. The strategic shift involves brands targeting emerging faces like Shanaya Kapoor, Suhana Khan, and Navya Nanda. This shift aligns with a demographic strategy aimed at engaging younger audiences. ### **Digital Resonance: Engaging Millennials and Gen-Z** As the consumer landscape undergoes a substantial shift towards tech-savvy millennials and Gen-Z, brands are keen on establishing meaningful connections through collaborations with the new generation of stars. Shanaya Kapoor, Suhana Khan, and Navya Nanda exemplify not only popularity but also substantial engagement on digital and social media platforms. Avril Jain, Managing Director of Valuation Advisory Services at Kroll, emphasizes the evolving dynamics. "These stars not only enjoy significant popularity but also garner significant engagement on digital and social media platforms. This digital resonance enables brands to establish positioning and credibility among younger audiences swiftly," says Jain. In conclusion, the ever-changing landscape of celebrity endorsements continues to influence brand valuation. From enduring partnerships to strategic shifts targeting younger demographics, the world of brand endorsements remains dynamic, creating a ripple effect on celebrity valuations.
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Shifting Celebrity Endorsements: Impact on Star Valuations from Leela Chitnis to Ranveer Singh

In the realm of brand endorsements, the dynamics of celebrity associations have evolved significantly over time. From Leela Chitnis, the pioneer in Indian celebrity endorsements,

**Alt Text:** Priyanka Salot, Co-Founder of The Sleep Company, sharing insights on brand evolution - emphasizing authenticity, strategic innovation, customer-centricity, consistent communication, and agility in adapting to feedback.
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Navigating the Brand Revolution: Insights from Priyanka Salot, Co-Founder of The Sleep Company

In an exclusive interview with Priyanka Salot, Co-Founder of The Sleep Company, we delve into the essential do’s and don’ts guiding brands through the transformative

Natasha Franck, CEO of EON, introducing revolutionary digital authentication to combat counterfeiting, offering brands unparalleled protection and consumers confidence in distinguishing genuine products from super fakes.
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Revolutionizing Brand Integrity: Unveiling the Woman Tackling the $2 Trillion Counterfeit Challenge in Authenticated Resale

Counterfeit products pose a massive $2 trillion challenge for brands, causing revenue loss and tarnishing brand reputation. In a historic move, the NYPD seized counterfeit

Unilever CEO Hein Schumacher acknowledging the strategic role of Hindustan Unilever Limited (HUL) as a major contributor to global sales and a powerhouse within the conglomerate's extensive portfolio.
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HUL: A Pillar of Strength in Unilever’s Portfolio, Affirms Unilever CEO Hein Schumacher

Unilever’s CEO, Hein Schumacher, highlights Hindustan Unilever Limited (HUL) as one of the conglomerate’s most robust and significant operations, contributing over 11% to Unilever’s global

Tesco storefront adorned with Christmas decorations, showcasing a bustling and festive atmosphere during the holiday season.
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Tesco Ups Profit Outlook Following Robust Christmas Sales

In a testament to its strong performance during the festive season, Tesco, the supermarket giant commanding nearly 28% of Britain’s grocery market, has once again

Volkswagen logo on a car, symbolizing the brand's success and growth in sales, driven by mass-market cars and premium brand Audi.
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Volkswagen Drives Sales Growth with Mass-Market Brands and Audi

Volkswagen witnessed a substantial 12% increase in deliveries last year, reaching an impressive total of 9 million units. Mass-Market Success The growth in sales was