Raises $1.8 Million, a digital marketing automation business, has successfully raised Rs 15 crore (approx. $1.8 million) in a fundraising round led by India Quotient Advisers LLP. This round also included significant angel investors such as Karan Bedi and Janhavi Parikh, as well as other prominent investors. The infusion of money will help the company expand its teams in technology, product development, design, and strategy.

Strategic Expansion and Technological Innovation, founded by Abhijeet Kunwar, Rishabh Kumar, and Vikas Keshri, is set to transform the digital growth marketing landscape for businesses of all kinds. Using artificial intelligence (AI) and machine learning (ML) technologies, provides an end-to-end automated martech platform that serves as a holistic solution for an organization’s marketing needs. The platform’s capabilities include a wide range of marketing functions, allowing businesses to streamline and improve their marketing activities more effectively.

Gaining Traction Across Diverse Sectors has already garnered significant traction across various sectors, including media tech, direct-to-consumer (D2C) brands, hospitality, and edtech. The company’s innovative platform has been instrumental in boosting efficiency and scalability for its clients, highlighting the transformative potential of AI and ML in the martech space. The promising results achieved by underscore its potential to lead the charge in digital marketing automation.

India Quotient’s Investment Philosophy and Portfolio

India Quotient, the leading investor in this funding round, is known for its strategic investments in early-stage startups that demonstrate high growth potential. Launched in February 2021, India Quotient’s fourth fund is valued at $80 million and includes a diverse portfolio of companies such as WebEngage, Dhiwise, Vyapar, Pagarbook, Fleetx, Powerplay,, and GoComet. The inclusion of in this portfolio aligns with India Quotient’s vision of backing innovative solutions that address critical business needs and drive technological advancements.

Enhancing Product Development and Strategic Growth

With the new capital, plans to dramatically expand its technological and product development teams. This strategic growth will help the company innovate and refine its platform, ensuring it matches the changing needs of modern enterprises. Furthermore, the investment will help to strengthen’s design and strategy teams, consolidating the company’s position as a pioneer in digital marketing automation.

Driving Efficiency and Scalability in Marketing’s platform offers a comprehensive suite of tools designed to automate and optimize various marketing processes. By integrating AI and ML, the platform can analyze vast amounts of data, generate actionable insights, and execute marketing campaigns with precision. This not only enhances the efficiency of marketing operations but also scales them to meet the growing demands of businesses in an increasingly digital world.

Empowering Modern Companies with AI and ML

The core mission of is to empower modern companies by providing them with advanced tools and technologies that simplify and enhance their marketing efforts. The platform’s AI-driven approach enables businesses to make data-informed decisions, personalize customer interactions, and achieve better outcomes. As a result, companies can focus on their core objectives while takes care of their marketing needs with unparalleled efficiency and effectiveness.

Key Highlights of’s Growth and Future Prospects’s current fundraising round is a crucial step toward becoming a leading player in the martech industry. The company’s founders, Abhijeet Kunwar, Rishabh Kumar, and Vikas Keshri, have established a solid basis for future growth through their innovative approach and commitment to excellence., with the backing of India Quotient and other investors, is well-positioned to broaden its reach and influence, propelling digital marketing automation to new heights.

Promising Future for in the Martech Space

The success and growth of reflect the broader trends in the martech industry, where AI and ML are increasingly being recognized for their transformative potential. As more companies seek to leverage these technologies to enhance their marketing strategies, stands at the forefront of this evolution, offering a robust and scalable solution that meets the diverse needs of businesses across various sectors.

Investment Impact on’s Strategic Goals

The $1.8 million investment will enable to accelerate its strategic goals, focusing on enhancing its platform’s capabilities and expanding its market presence. By investing in top talent and cutting-edge technologies, aims to stay ahead of the competition and continue delivering exceptional value to its clients. This funding round is not only a testament to the company’s potential but also a catalyst for its future growth and success.

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Aanya Kapoor, a seasoned editor at Atom News, brings a wealth of experience in journalism and a keen eye for compelling stories. With a background in investigative reporting, Aanya Kapoor is dedicated to delivering news that resonates with our diverse readership.