Founded in 2013 by Yamini Bhat and Venkat Malladi, Vymo has established itself as a leading sales engagement platform that utilizes artificial intelligence (AI) and machine learning (ML) to enhance sales productivity. By offering prescriptive guidance tailored for improved business outcomes, Vymo aims to transform how sales teams operate in today’s fast-paced market.
Pioneering Predictive Sales Analytics
Vymo’s journey began at a time when AI was still emerging as a practical tool for businesses. Despite the influx of startups providing AI-driven solutions, Vymo has remained steadfast in its mission to empower sales teams and financial institutions to maximize their productivity. The company’s strength lies in its mobile-first Software as a Service (SaaS) platform, designed specifically to support sales professionals on the go.
Vymo covers the entire sales lifecycle, from prospecting to renewals, and offers targeted solutions for hiring, onboarding, sales management, and performance tracking. This comprehensive approach ensures that sales teams can effectively manage their tasks and focus on closing deals rather than getting bogged down by administrative duties.
The Founders’ Vision
Yamini Bhat and Venkat Malladi, the minds behind Vymo, both bring years of experience in sales. Bhat, a computer science graduate from BITS Pilani with an MBA from the Indian Institute of Management (IIM) Bangalore, recognized the inefficiencies plaguing sales teams during her time at McKinsey. She observed that multiple systems, disjointed workflows, and tedious tasks impeded productivity. This inspired her to create Vymo, a solution designed to streamline sales processes.
Malladi, who previously worked on the Google Mobile team, contributed his expertise in developing location-based products to the startup. Vymo initially began as a lead management tool in Bengaluru, but it has evolved significantly over the years to include advanced activity and performance management features. The startup employs AI and ML tools to create tailored playbooks for sales teams, providing intelligent insights through actionable nudges.
Overcoming Market Challenges
Building a new category in the market has not been without its challenges. Bhat recalls, “The category we operated in did not exist. So, we had to engage extensively with customers to explain the barriers they faced and how Vymo could help them optimize their sales efforts.”
Despite these hurdles, Vymo has become a frontrunner in the sales engagement space, creating a robust product in India before expanding globally. The company now boasts over 350,000 users across more than 70 financial institutions, with a presence in India, Asia, and the United States.
A Strong Client Base and Funding Support
Vymo’s client portfolio includes notable organizations such as Ageas Federal, Max Life Insurance, Mahindra Home Finance, and Bandhan Bank in India, alongside international clients like Manulife Philippines, AIA Indonesia, Berkshire Hathaway, and Kemper.
The startup has successfully raised over $45 million in funding from prominent investors, including Sequoia Capital, Emergence Capital, and Bertelsmann India Investments. This financial backing has facilitated Vymo’s expansion efforts, product development, and market penetration across key regions.
Future Prospects in the Sales Engagement Market
According to Persistence Market Research, the global sales engagement platform market reached $8.99 billion in 2024 and is projected to grow to $29.62 billion by the end of 2033. While Vymo does not face direct competitors, larger players like Salesforce operate in a more horizontal fashion within the sales engagement space.
As Vymo continues to expand its footprint, it plans to strengthen its presence in the US market while enhancing its foothold in Asia. The company aims to increase its customer base by targeting larger banks and insurance companies, capitalizing on its verticalized, seller-centric approach.
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