Zomato has engaged Kunal Khambhati, a former executive of BookMyShow, signifying a major move in its development into the live events and entertainment market. While sources have confirmed his hiring, information regarding Khambhati’s particular function remain hidden. Zomato’s ambitions to introduce a new app named “District” in an attempt to take over the going-out industry align with this high-profile hire.
Kunal Khambhati’s Impact at BookMyShow
Kunal Khambhati was instrumental in advancing BookMyShow’s live events and intellectual property (IP) development in several areas, such as Sri Lanka, Indonesia, and India. His experience in overseeing major events and developing entertainment intellectual property is probably going to be very important to Zomato’s changing business plan. His transfer to Zomato reflects the food delivery behemoth’s desire to expand its product line and break into the entertainment market, especially in terms of improving the going-out experience for customers.
Zomato’s New App ‘District’
Zomato has been hinting at the debut of its next app, “District,” which is intended to serve the entertainment and leisure industries. With the help of the app, Zomato’s ecosystem will be extended beyond meal delivery by giving customers a full platform for finding live events, concerts, and other social activities. It is anticipated that Khambhati’s experience in planning live events and developing entertainment portfolios would enable Zomato to carry out this new endeavour with success.
Strategic Expansion into the Going-Out Market
Zomato’s ambition to expand its service offerings and gain a greater portion of the lifestyle market is seen in its choice to enter the entertainment and events sector with “District.” It is anticipated that the app would increase user engagement inside Zomato’s current ecosystem while providing users with a smooth booking and live event attendance experience. The addition of Khambhati, who has extensive expertise organising well-known events and creating compelling intellectual property, improves Zomato’s standing in this new market niche.
Zomato’s Continued Growth Trajectory
With projects like grocery delivery, meal kits, and now entertainment and live events, Zomato has continuously worked to expand its services beyond its primary food delivery business. The company is obviously trying to expand its entertainment capabilities by adding seasoned experts like Kunal Khambhati, which is in line with its goal of being a comprehensive lifestyle platform. Zomato’s entry into the going-out industry is expected to significantly enhance its platform and allow it to compete with other entertainment and lifestyle service providers as the company continues to diversify into new markets.
Final Thoughts
An important turning point in Zomato’s strategic expansion plan has been reached with the onboarding of Kunal Khambhati and the release of its next app, “District.” Khambhati’s experience will be crucial to Zomato’s success in the entertainment sector as the business innovates and diversifies, making it a strong competitor in the going-out market.
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