The Indian online broking landscape is witnessing a significant shift, with Groww emerging as a leader in active users. The company is projected to surpass a staggering 1 crore (10 million) active users in May 2024, solidifying its position ahead of established players like Zerodha and AngelOne.

Groww’s Meteoric Rise

Groww’s meteoric rise can be attributed to several key factors. Firstly, the platform prioritizes user experience. Unlike competitors with a purely trading-focused approach, Groww emphasizes user education and investment guidance. This strategy resonates with a wider audience, particularly those new to the investment landscape. Industry sources credit Groww’s commitment to user-friendliness and educational resources as a key differentiator.

Targeting Tier 2/3 Cities Fuels Growth

Furthermore, Groww has strategically targeted India’s tier 2 and tier 3 cities. These regions are often overlooked by traditional financial institutions, but Groww’s marketing efforts, coupled with word-of-mouth recommendations, have successfully attracted a new wave of investors from these areas. This focus on expanding reach beyond major metropolitan centers has significantly bolstered their user base.

Market Activity and IPO Boom Contribute

The current market conditions have also played a role in Groww’s success. Increased activity in the equity markets and a surge in startup initial public offerings (IPOs) have created a fertile ground for new investors. Groww’s user-friendly platform and educational resources position them perfectly to capitalize on this influx of interest in the investment world.

The Battle for Market Share

While Groww currently enjoys a lead in terms of active users, the online brokerage landscape is a multifaceted battleground. Zerodha, although trailing in user base, maintains a strong focus on the trading community, aiming to establish itself as the industry leader in terms of revenue and profitability. For the financial year 2022-23 (FY23), Zerodha reported a significant 38.5% growth in revenue, reaching Rs 6,875 crore compared to the previous year. They also showcased impressive profit growth of 39%, with profits reaching Rs 2,907 crore in FY23. This focus on profitability positions Zerodha strategically within the online broking space.

Groww Achieves Profitability, But Concerns Remain

Groww has also achieved profitability, reporting a net profit of Rs 448 crore for the financial year ending March 2023. However, industry experts have expressed concerns about the sustainability of these profits, particularly in light of the company’s ongoing efforts to shift its domicile back to India. Last week, Groww’s co-founder Lalit Keshre confirmed the completion of the process to relocate their holding company’s domicile from the United States to India. While this move simplifies operations, the tax liabilities incurred during the merger of their US holding company (Groww Inc) with the Indian entity (Billionbrains Garage Ventures) could significantly impact Groww’s bottom line.

Potential IPO on the Horizon?

Financial experts speculate that Groww may face pressure from early investors seeking returns or an exit strategy. This pressure could incentivize an initial public offering (IPO) within the next few years. The current Indian market presents a favorable environment for IPOs of technology companies, potentially offering valuations exceeding $10-20 billion.

Silent Layoffs Grip Indian IT Sector

While the online broking industry thrives, the Indian IT sector faces a different reality. A “quieter storm” is brewing, with a rise in silent layoffs plaguing the industry. Data from the All India IT & ITeS Employees’ Union (AIITEU) reveals that a staggering 20,000 IT professionals were laid off through silent layoffs in 2023 alone. This trend has continued in 2024, with industry body NITES reporting nearly 2,000-3,000 employees being laid off from leading IT companies. Experts warn that these numbers could be the highest since the 2007-2008 financial crisis. IT companies are adopting a more discreet approach to job cuts. Instead of outright termination, they’re encouraging resignations by offering better severance packages. This tactic allows them to avoid the negative publicity associated with mass layoffs.

Read more: Marketing NewsAdvertising News, PR and Finance NewsDigital News



Saiba Verma, an accomplished editor with a focus on finance and market trends, contributes to Atom News with a dedication to providing insightful and accurate business news. Saiba Verma analytical approach adds depth to our coverage, keeping our audience well-informed.