Introduction
Interpublic Group (IPG) has named Susan Credle as its first-ever creative advisor, marking a significant milestone in the company’s commitment to fostering creativity across its network. Credle will retain her position as the chair of FCB, a global integrated creative network, until the end of 2024.
Appointment Announcement
Philippe Krakowsky, CEO of IPG, announced Susan Credle’s appointment, emphasizing her exceptional track record of creative leadership at FCB. Credle’s tenure at FCB has seen remarkable achievements, including being recognized as the Cannes Lions Global Network of the Year and the Festival’s North America Network of the Year for five consecutive years.
Roles and Responsibilities
In her new role as creative advisor, Susan Credle will play a pivotal role in advancing IPG’s creative culture across all its brands. She will integrate creative perspectives into emerging areas such as commerce and marketing technology solutions, ensuring that creativity remains at the forefront of IPG’s work for brands.
Credle will also focus on nurturing global creative talent within IPG agencies, consulting on creative frameworks, advising on global production solutions, and providing creative insights to IPG’s central leadership team.
Philippe Krakowsky’s Statement
Philippe Krakowsky expressed his confidence in Susan Credle’s ability to extend her impact beyond FCB and contribute to the broader success of IPG. He highlighted her unique expertise, leadership stature in the industry, and dedication to promoting creative ideas that drive client growth.
Susan Credle’s Remark
Susan Credle shared her excitement about taking on the new challenge while continuing to lead FCB creatively. She expressed confidence in FCB’s trajectory and readiness for continued success, emphasizing her commitment to fostering a vibrant creative culture across IPG.
Professional Background
Susan Credle brings a wealth of experience from her tenure at renowned agencies such as BBDO, Leo Burnett, and FCB. Throughout her career, she has created impactful work for leading brands including AB InBev, Bank of America, Clorox, FedEx, Kimberly-Clark, and Walmart.
Conclusion
Susan Credle’s appointment as IPG’s first creative advisor underscores the company’s dedication to elevating creativity and innovation across its network. With her extensive experience and visionary leadership, Credle is poised to drive meaningful impact and inspire creative excellence within IPG’s diverse portfolio of brands.
